Course Overview

This syllabus outlines the topics covered in the programming course.

Week 1: Introduction to Digital Marketing

• What is Digital Marketing
• The Evolution of Marketing
• Digital Marketing vs. Traditional Marketing
• Key Digital Marketing Channels

Week 2: Website and User Experience

• Importance of a Website
• User Experience (UX) Principles
• Mobile Optimization
• Website Analytics

Week 3: Search Engine Optimization (SEO)

• Understanding SEO
• On-Page and Off-Page SEO
• Keyword Research and Analysis
• SEO Best Practices

Week 4: Content Marketing

• Content Strategy
• Blogging and Content Creation
• Content Promotion
• Content Marketing Tools

Week 5: Social Media Marketing

• Social Media Platforms and Strategy
• Creating Engaging Social Media Content
• Social Media Advertising
• Social Media Analytics

Week 6: Email Marketing

• Building an Email List
• Email Campaign Creation
• Email Automation
• Email Marketing Analytics

Week 7: Pay-Per-Click (PPC) Advertising

• Introduction to PPC
• Google Ads and Bing Ads
• Ad Campaign Setup
• Ad Copywriting and A/B Testing

Week 8: Display Advertising

• Banner Ads and Display Networks
• Retargeting and Remarketing
• Display Ad Design
• Display Ad Analytics

Week 9: Video Marketing

• YouTube Marketing
• Video Content Creation
• Video SEO
• Video Analytics

Week 10: Influencer Marketing

• What is Influencer Marketing
• Identifying and Collaborating with Influencers
• Measuring Influencer Marketing ROI
• Influencer Marketing Platforms

Week 11: Social Media and Online Reputation Management

• Online Reputation Importance
• Managing Online Reviews and Feedback
• Social Listening Tools
• Crisis Management

Week 12: Analytics and Strategy

• Key Metrics and KPIs
• Analytics Tools (Google Analytics)
• Creating a Digital Marketing Strategy
• Course Recap and Final Projects